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Site Optimization Strategist

Formstack, the most flexible and powerful form building application, is looking for a Site Optimization Specialist to add to its already awesome Marketing team. 

Formstack is a 10 year old company with its roots in Indianapolis. Our customers span 110 different countries, and our employees live and work across the U.S. and the globe. We provide a remote work environment that is flexible and provides great freedom for those who can perform.

Who you are:

We are looking for a data-driven, analytically minded individual to drive the on-site optimization strategy for our brand. The Site Optimization Strategist will drive conversion rate optimization (CRO) of website pages, registration forms and other assets used on the Formstack website.

What you’ll do:

  • Become intimate with Formstack’s web traffic and conversion data in order to identify areas for optimization
  • Build a strategic roadmap for A/B & Multivariate tests
  • Analyze test results and plan iterations in order to land on the best experience possible
  • Elevate the level of decision-making across the team by evangelizing analytics and best practices for design and conversion
  • Maintain and inform strategy around Google Analytics funnels, goals, and event tracking for the team


  • Minimum of 5 years experience with at least 3 years experience working in digital marketing optimizing web sites, landing pages and on-site conversion
  • Strong understanding and experience with AB/MVT testing methodology
  • Experience with platform testing tools like Optimizely or Adobe Target
  • Black belt in Google Analytics
  • Experience with B2B or Saas technology a plus
  • Must love spreadsheets

What Formstack Offers:

  • Remote environment
  • Medical, Dental, Vision as well as company-paid Disability and Life Insurance Benefits.
  • 401k with matching company contribution
  • Friday Lunch (Indianapolis Office)
  • The most up-to-date technology, including company-issued Macs, the latest software and other tools needed to excel at your job
  • Company-paid conferences and extended learning
  • Yearly company gatherings
  • Generous PTO

Want to learn more about who we are and what we value? Check out this Video and apply if you want to jump into the next great chapter of your life!

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